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© 2018 by Noor Dhanju.

GERMANIER SS19

2018

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The brief for this project was to create a campaign for the GERMANIER brand's SS19 collection, representing the collection and the overall theme of the brand. My campaign titled "Bricolage Living" thematically explores stepping inside the Germanier world, alluded with the expanding plastic bag silhouette in the beginning. The gold represents Kintsugi, a Japanese method of fixing or combining broken ceramic with gold lacquer, appropriate since Kevin brings together many discarded objects and makes them beautiful, as well as the bricolage the Germanier woman embodies as she is "living in the future".

Creative Direction, Photography, Videography: Me