Sustainability Isn't Black and White
Insights video created to reflect Gen Z's changing attitudes surrounding sustainability. In this video, we explore how, according to the Gen Z audience we spoke to, sustainability is "taking baby steps" and "easy access to authentic information", and portrayed that through the journey of our created Gen Z persona on her phone and digital presence.
Insight Data Collection, Script: LESS Studio (Nadine Gan, Charlotte Winkler, Seneca Jeffries, Eve Asami and Myself)
AJ: Andrea Fragnaud
Digital Design, Animation, Sound Design: Me