Sustainability Isn't Black and White

2019

Insights video created to reflect Gen Z's changing attitudes surrounding sustainability. In this video, we explore how, according to the Gen Z audience we spoke to, sustainability is "taking baby steps"​ and "easy access to authentic information", and portrayed that through the journey of our created Gen Z persona on her phone and digital presence.

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Insight Data Collection, Script: LESS Studio (Nadine Gan, Charlotte Winkler, Seneca Jeffries, Eve Asami and Myself)

AJ: Andrea Fragnaud

Digital Design, Animation, Sound Design: Me